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Wizdeo is committed to protecting your privacy while providing you with a high-quality experience. This Privacy Policy details how we collect, use, disclose, and protect your information when you interact with our website, products, and services (collectively, "Services"). Our goal is to ensure transparency in how we handle personal data and comply with relevant privacy laws, such as the General Data Protection Regulation (GDPR).
This Privacy Policy applies to Wizdeo websites that link to it. It applies to products and services provided by Wizdeo through these websites and mobile applications
By using our Services, you agree to the collection and use of information as outlined in this Privacy Policy. Please read it carefully.
This Privacy Policy is divided into three parts:
This part deals with how Wizdeo collects and uses information about its registered users and website visitors , and those who contact Wizdeo through forms or email addresses published on or linked to our websites.
This part deals with how Wizdeo handles proprietary data that you, as a brand or a creator, entrust to Wizdeo when you use our products and services or that you share while requesting customer support, and how Wizdeo handles public data that you authorized YouTube, Twitch platforms to display publicly and which they provide to Wizdeo along their terms of use.
This part deals with topics that are relevant to both Parts I and II, and other general topics such as Wizdeo's security commitments and how we will inform you when we change this Privacy Policy.
Wizdeo collects personal data only for legitimate business purposes. The information we collect falls into three categories:
We use the collected information for the following purposes:
We rely on the European Economic Area (EEA) legal bases for processing your personal information:
By using our Services, you consent to the collection, storage, and processing of your data as outlined in this Privacy Policy. If you disagree with any part of this policy, you may choose not to use the Services.
Wizdeo Analytics reserves the right to send newsletters and emails promoting our services to users and visitors who subscribed to the newsletter or provided their emails in order to be contacted. When receiving those, you have the possibility to “opt-out” directly from the email by following the instruction on the “unsubscribe” button. Emails relating to special communication on our services like changes in our Privacy policy for example are not submitted to an “opt-out” choice.
Commercial emails, such as those informing you of an update to the privacy policy, are not subject to the option to opt-out.
You have the following rights concerning your data:
In compliance with the French Data Protection Laws and the European General Data Protection Regulation 2016/679 (GDPR), you have the right to modify, update, or delete your personal information. For assistance, you may contact us directly.
According to the device or browser you're using, you can also manage and allow your cookies and other types of local storage of your data.
To know more about the cookies used for advertising purposes and learn how to opt out from these kind of advertising, please visit the Network Advertising Initiative and the Digital Advertising Alliance (only in english) or the website Your Online Choices if you are located in the European Union. To unsubscribe to Google Display advertising or personalize your Google Display Network, please visit the Google Ad Settings.
To avoid tracking from Matomo use your user history data for analytics and enrichment purposes, please visit this page.
Please note that we keep the right to dismiss demands that are disproportionate or abusive or that cannot be honored because of legal obligations or current disputes, or where data detention is necessary to accomplish our agreements or protect our or another party's rights, property, safety or security.
In addition to the normal procedure for deleting stored data, you can revoke access to your data via the Google security settings page at Google security settings page.
If you believe your rights have been violated, you may lodge a complaint with the relevant supervisory authority.
We do not sell your personal data to third parties. However, we may share your data with:
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, or contractual obligations. After that period, we will securely delete or anonymize the information, except where retention is required for legal, accounting, or business purposes.
Proprietary data is information owned by an individual or organization, with access restricted to authorized users, for business or security reasons. It is protected by laws and contracts.
In contrast, public data is information freely available to the public and can be accessed, shared, and used by anyone without restrictions.
Wizdeo uses brand data to generate insights and forecasts on sponsorship transactions between creators and brands, by combining brand data with creator data.
Proprietary brand data is, for each video sponsored by a brand, ROI and/or sales generated from links from the video to the brand’s website, and the price paid by the brand for the sponsored video. This data is provided by the data provider (brand) to Wizdeo either directly offline, or entered by the brand in Wizdeo’s tools.
Proprietary brand data provided offline will be stored on Wizdeo servers, while proprietary data provided through our tools can be either:
Proprietary Brand data will be used only to generate insights for the brand which owns the data. Combined with the public creator data that we collect and process, those insights include forecasts of the profitability for a brand of a sponsorship, for any creator who has already worked with the brand, as well as for any creators whose audiences are close to a creator who has already worked with the brand. Therefore, they also include optimal pricing for the brand for a sponsored video with any of those creators. The Brand will therefore have access, for each creator tracked by Wizdeo, to proprietary dashboards, as well as proprietary lists of new profitable creators and creators to be renewed based on view fluctuations and pricing.
Public brand data, such as links and brand names, is used to detect any brand sponsored or affiliated videos on YouTube and Twitch. This data is processed and combined with the data processed from public creator data to estimate a brand’s YouTube and Twitch target audiences, budgets spent on each sponsored video, creators renewed or not renewed by a brand.
Public brand data and the insights processed from it are available on Wizdeo’s platforms and used by our employees for marketing and support, and by our users for creator sourcing, benchmarking, brand safety, negotiation, view risk assessment, and individual and market-wide insights. Public brand data may be used to create articles and newsletters that provide insights into the overall state of the YouTube influencer market.
Proprietary brand data : Each brand retains complete ownership of their proprietary brand data. We store it only if you specifically ask us to store it ( see above).
We protect it, limit its access only to the owner and Wizdeo employees, and process it only to present its owner the resulting information. Only the data owner can access it, share it through third-party integrations, and request exports or deletions. Under no circumstances will this data be shared with third parties, nor will any of the processed data be shared with third parties
Public brand data : public brand data is data in and around content uploaded by the owner in public mode under their terms of use, on YouTube and Twitch , and accessible to third-parties through APIs provided by the platforms. Public brand data may be displayed at the discretion of Wizdeo’s services. If a brand believes that any displayed data is inaccurate -such as when Wizdeo's algorithms mistakenly identify a video as sponsored by the brand - the brand may notify Wizdeo. In such cases, Wizdeo reserves the right to review and, if deemed appropriate, correct the displayed information.
Proprietary brand data : we grant access to proprietary brand data only to confirmed brand users owners of the data, and to those of our employees engaged in providing the brand services, solely for the purpose of processing and utilizing such data to generate insights on optimal pricing and other processed data for the exclusive use of the data provider. We ensure that access to your proprietary data by our employees is limited to specific individuals, and such access is logged and audited. Our employees may also have access to data you voluntarily share with us for technical support purposes. We communicate our privacy and security policies to our employees and rigorously enforce privacy protections within Wizdeo. Our employees are obligated not to disclose the private data of Wizdeo's clients, and this obligation is formalized through contractual agreements with Wizdeo.
Public brand data : Public brand data is made available on Wizdeo’s platform, granting access to any user, whether internal or external. This includes, but is not limited to, other brands (including competitors), agencies, creators, organizations, companies, employees, and individuals.
Proprietary brand data is accessible to both the data provider and Wizdeo employees indefinitely. However, should the data provider wish to remove their proprietary data from Wizdeo’s platform, they may request its removal by contacting their designated point of contact or by sending an email to privacy@wizdeo.com. Wizdeo shall have a period of 3 months to delete such data from all platforms and backups.
Public brand data will remain accessible on our platform as long as it is available on the platform where it is publicly displayed, but will be deleted on our platform whenever it is taken down on that platform.
Creators, influencers and social network account managers can connect their channels on YouTube to our platform through Google authentication. By doing this, they can authorize our platforms (Wizdeo Analytics, Influencer Access and/or Wizapp) to use non-personal but private ( i.e. non visible to other users on social media) information on their account such as channel’s audience demographics and geography, YouTube revenues, Network affiliation, videos’ watchtime, video views’ traffic source, proprietary claims strikes and related information. This information is Proprietary Creator Data.
Wizdeo does not collect any data or any proprietary information about YouTuber’s deal with the brands such as negotiated pricing, agency they worked with, terms of payment….
Public creator data consists of creator information publicly displayed on YouTube and Twitch: videos and video metadata such as description, captions, number of views, comments, channels and channel metadata such as number of subscribers and channel description… We collect and process creator public data through APIs collecting public information from YouTube and Twitch.
Proprietary creator data is used to create learning and training samples for our algorithms processing public creator data. It is also used to generate insights for the creators which authorized access to the data. Those insights can include programming optimization for example.
Public Creator data is processed in order to quantify and qualify creator’s audiences and content, with algorithms trained on private creator data. This data, and the processed data derived from it, are used for the purpose of analyzing the performance and characteristics of a creator channel and classifying it in comparison to other channels. Combined with brand data, proprietary or public, it is used to assist brands in sourcing channels for sponsored operations, and forecasting the profitability and pricing of such operations.
Combined with public brand data, it is used to assist creators in identifying potential brand clients for sponsored operations.
For more information on the privacy policy of platforms, please check these following links :
Proprietary Creator data is solely retained by those with access to the channel’s token, typically the channel owner, but may also include the manager or network to whom the Creator or channel owner has granted access. Furthermore, only Wizdeo employees have access to the Creator's proprietary data, along with third parties who are authorized to display this data, such as Google/YouTube. Under no circumstances shall this information be disclosed to any other third parties, nor shall it be used by Wizdeo employees for any purpose other than optimizing services for the data provider.
Public Creator data : public creator data is data in and around content uploaded by the owner in public mode under their terms of use, on YouTube and Twitch , and accessible to third-parties through APIs provided by the platforms. Public creator data may be displayed at the discretion of Wizdeo’s services.
Proprietary Creator Data: We may provide access to your proprietary data to our employees involved in delivering the services, exclusively for the purpose of processing and analyzing this data to generate personalized insights Creator’s channel and other relevant data for the sole benefit of the data provider. We ensure that access to your proprietary data by our employees is restricted to designated individuals, and all access is logged and subject to audit. Our employees may also have access to any data you willingly share with us for technical support or to import data into our products or services. We communicate our privacy and security policies to our employees and enforce strict privacy measures within Wizdeo. Our employees are obligated not to disclose the private data of Wizdeo's clients, and this obligation is formalized through contractual agreements with Wizdeo.
Public Creator Data: Public creator data is accessible on Wizdeo’s platform, allowing any user, whether internal or external, to view it. This includes, but is not limited to, other creators, agencies, brands, organizations, companies, employees, and individuals.
Proprietary creator data is accessible to both the data provider and Wizdeo employees without a time limit. However, if the data provider wishes to remove their proprietary data from Wizdeo’s platform, they may request its removal by reaching out to their designated point of contact or by emailing privacy@wizdeo.com.
Public creator data remains accessible on our platform as long as it is available on the platforme where it is publicly displayed, but will be deleted on our platform whenever it is taken down on that platform. This data will be updated regularly in accordance with the platforms’ update schedule. However, even if the relevant content remains available on the platforms, processed data derived from views ( view counts per day, inter alia) will be retained only for a maximum period of three years.
We rely on the European Economic Area (EEA) legal bases for processing your personal information:
You have the right to withdraw consent at any time without affecting prior data processing.
We recognize children's right to privacy and encourage parents and legal guardians to become actively involved in the online activities and interests of their children. Children under the age of 13 (or under 16 in the European Economic Area) must not use the Services. If we learn that we have collected personal data about a child under the minimum age, we will take reasonable steps to remove them.
Parents who believe that Wizdeo Analytics may have collected personal data about a minor under the minimum age may send a request to remove the data via this page.
We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, alteration, or destruction. However, no system can be completely secure, and we cannot guarantee absolute security.
All our infrastructure is hosted on Google's Cloud services, and we therefore benefit from the security implemented by Google Cloud.
We may update this Privacy Policy from time to time. When we do, we will notify you via email or by posting an updated version on our website. Please review this Privacy Policy periodically to stay informed about how we protect your information.
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please refer to our Q&A or contact us on our contact page or at:
Wizdeo Privacy Team Email: privacy@wizdeo.com Address: Wizdeo, 124 Rue Réaumur, 75002 Paris, France