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YouTube Live

Live content may be a different exercise compared to the creation of a video for the VOD, including good practices to keep in mind. Let's have a look at the dos and donts for all live content.

In addition to video on demand, a large number of partners offer live content to their audience. Even if these live videos are very different in terms of organization and content, we must keep in mind good reflexes even before offering replay in VOD.

 

IMPORTANT : It is very important to respect these rules AS SOON AS THE LIVE IS CREATED. It is a mistake to think that these rules only apply when passing live content in VOD because these rules apply as soon as live is recording.

 

Keyword-stuffing : why it must be avoided

 

Keyword-stuffing is placing in the metadata a very large succession of keywords having a relation more or less close with the video. This is seen as a devious method to attract the most people on a video by lying on its contents or a method to trick the YouTube algorithm.

 

Here the advice could not be simpler: do not do keyword-stuffing. Whether putting a ton of keywords that do not reflect the content of the video or putting keywords directly in the description of the video: do not do it. This can cause YouTube to remove your video because it does not respect the rules of the platform and may be accompanied by a strike.

 

Keep the good reflexes of the VOD

The YouTube detection bot is extremely effective on live content, so it is important to follow the same advice as VOD for all that is metadata (title, description, tags, thumbnail). It is useless to put resolutely shocking metadata (violence, sex, etc.) if the actual content is tamer in order to attract as many people as possible because it is still exposing yourself to sanctions. REMINDER: the rules for metadata are to apply AS SOON AS THE LIVE IS CREATED, not during the transition to VOD.

It is of course forbidden to broadcast during the live violent or sexual content, or any other content that goes against the guidelines of the community.

The same is true for live content that you do not own copyright for. The broadcast of a football game, for example, live on YouTube is not accepted because you do not have the rights of this content.

In these three cases (prohibited metadata, forbidden content, content of which you do not have the copyright for) the penalties are serious: bad RPM, demonetisation, strikes, blocked access to live for several weeks ...